Qualified leads
Inquiries that fit the agreed customer profile and show relevant intent.
GROWTH /
Your growth roadmap
A clear path from scattered marketing to a measurable acquisition system. Timings are indicative and depend on access, approvals, budget and the agreed scope.
- Weeks 1–2
01 · Discover & diagnose
We interview your team, review your offer, margins, audience and sales process, and audit your website, ad accounts and search visibility. We identify wasted spend, tracking gaps and conversion friction.
You receive: an opportunity map, baseline metrics and a prioritized 90-day plan.
- Weeks 2–4
02 · Build the measurement foundation
We agree on a qualified lead, map the funnel from impression to sale, and configure consent-aware analytics and conversion events where included. We prepare landing pages, campaign structure and creative tests.
You receive: a measurement checklist, channel plan and launch-ready assets.
- Month 2
03 · Launch controlled experiments
We test audiences, messages, offers and landing pages with agreed spending limits. Low-quality traffic and weak creative are reviewed before more budget is committed. Your team feeds back lead quality and sales outcomes.
You receive: a test log, lead-quality review and recommendations for the next cycle.
- Month 3
04 · Optimize for business outcomes
We connect media performance with qualified leads, booked appointments and sales where reliable data is available. We improve the pages and steps that lose customers, rather than judging success by likes alone.
You receive: a monthly performance review with costs, conversion rates and next actions.
- Month 4 onward
05 · Scale proven opportunities
We increase investment only when evidence, sales capacity and unit economics support it. We develop useful search content, retention journeys and automation as the scope permits.
You receive: a rolling roadmap and clear proposals for expanding or reducing spend.
MEASUREMENT /
Measure the journey, not just the clicks.
We agree on definitions before launch. A lead is not a sale, and a cheaper click is not automatically a better customer.
Cost per qualified lead
Attributed media spend divided by qualified leads, with scope and attribution window stated.
Conversion rate
The share completing a specific step: inquiry, appointment or purchase.
Acquisition cost & return
Where sales data permits, we review acquisition cost, attributed revenue and margin. Attribution has limits.
How we work together
You keep ownership of your ad accounts, domain and customer data. We agree on priorities and an approval process; you provide access, brand assets, offer details and prompt feedback on lead quality. We coordinate strategy, creative, media and technical work, with one shared action list and monthly review. Platform fees and media budgets are approved separately.
Questions before we start
How quickly will we see results?
Setup and initial learning take time. Paid campaigns can generate early signals after launch; SEO and AI discovery usually require longer. Results depend on demand, competition, budget and your offer. We do not guarantee revenue or rankings.
Is advertising spend included?
No. Monthly plans are agency service fees. Media spend is paid separately to the platforms; VAT and third-party licenses are additional unless the agreement states otherwise.
Can you support different industries?
We adapt research, channel choice and conversion journeys to each business. A restaurant may focus on bookings, a car dealer on qualified inquiries, and a professional service on consultations. Regulated-sector claims and creative require client approval and applicable platform compliance.
What happens at the monthly review?
We explain what changed, compare results against the baseline, review lead quality and sales feedback, and propose the next tests. We identify uncertainty and tracking gaps rather than presenting estimates as confirmed sales.